Australian Corporate Training

April 23rd, 2012 by ARM

Solution

Working directly with the companies Director and founder Aspect Ratio Media were tasked with updating the entire online solution for ACT.  This process was quite lengthy due to the scope of work but entailed;

  • Transcribing dictated audio files into copy for us on the website and getting copywriters to expertly unify it’s tone
  • Research and conduct SEO and SEM audits
  • Develop a unified information architecture for both the website and email marketing campaigns
  • Conduct remote workshops to key staff via Skype to Singapore

Outcome

  • Professional graphic design
  • Easy to manage and maintain backend
  • The ability to upload / change featured content as needed
  • Designed and Developed Triggered based email campaign
  • SEO and SEM friendly website structure
  • Reduced bounce rate from previous SEM campaign from 85% to under 40% while increasing hot leads
  • Built and maintained database for future marketing efforts
  • Posted in
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