The way in which you present your brand is likely to be the difference between success and failure. A brand’s ability to penetrate the market is defined by its visual impact and ability to initiate instant brand recall when seen by your target audience. A great brand considers all the elements for which a brand stands for and is able to articulate this through meaningful creative design and a carefully considered positioning statement that summarises the brand’s intent.

Our skills in design and identity solutions ensure your brand will not only stand out from the rest but ensure it is the first brand in your target market’s mind.

Websites are now one of the most frequent tools used by customers to evaluate which businesses they will trade with. Understanding your customer is crucial and developing a website that reflects their needs and wants will ensure you are positioned as a market leader.

We ensure your website is developed with strong audience consideration, identifying how customers like to access information and use websites (rather than what business itself might like to promote). Coupled with our outstanding creative and web design, this approach ensures your business website will capture the market’s attention.

With ever growing technology comes the opportunity to reach consumers and business like never before. ARM’s customer-centric mobile strategies ensure your business reaches its target audience across all potential platforms in a manner that is exciting, engaging and, ultimately, that will drive enquiry and sales. Whether it is a smart phone, tablet or other emerging technologies, ARM mobile solutions keep your business ahead of the market.

With the current and continued growth of the on-line environment, and its popularity in use by both business and consumers, brands must embrace on-line marketing.  Strong strategy coupled with intelligent and engaging content ensures your digital marketing will gain cut-through and attain the results you desire. Through the development of a clear digital marketing strategy coupled with careful analytics and audience insights, ARM will position your business as a leader in on-line engagement.

ARM believes campaigns must be strategically integrated across multiple platforms in order to build and grow your brand and its products. We create meaningful marketing strategies driven by creative ideas and exciting content, allowing us to drive brand awareness, generate desired behaviours and create revenue for your business

Marketing is now a two way conversation. If your brand isn’t active in these conversations, then you are missing out on your most active and engaged customers. As customers grow increasingly savvy and discerning of advertising and brand marketing, the need to foster interactive and open dialogue between the two parties is imperative.

ARM helps your brand to navigate the ever changing social world and connect with your customers like never before.

To develop interest in your website and encourage repeat visits and transactions, a content strategy is integral in ensuring your site offers the right information for your desired target market. ARM provides strategic advice, recommendation and input into video, photography, animation and editorial content for vibrant digital communication.

Like any intelligent business decision, digital strategy must provide quantifiable results and best return on investment. At ARM we recognise this and understand the need to deliver results and analysis on all activities. ARM implements data analytics into all strategy recommendations and will effectively and carefully benchmark your results on both past and present business successes and importantly, against your competitors.

No matter how great your advertising or marketing campaign, if people can’t find you, there’s no point in doing anything. Website and Search Engine Optimisation services ensure your business is easily found and retains constant visibility across the web. Through a carefully developed strategy, ARM can analyse everything from your placement in searches to the content on your site through to potential opportunities for links, referrals and other multi-channel solutions.