Australian Institute Of Personal Trainers

March 22nd, 2014 by ARM


Working from a standing start ARM had to review all existing marketing collateral for AIPT and determine a course of action which enabled the business to post all course content, advertise promotions and segment their different offices by capacity and service offering.  ARM delivered this through an end to end web process including;

  • Web Workshop
  • Scoping and requirements definition
  • Information Architecture development
  • Wireframe presentation
  • Design
  • Development
  • QA and on-going web updates adding new features over time


The new website was mobile device friendly and supported a framework which was able to communicate with AIPTs internal CRM software Salesforce.  The new website enabled AIPT to easily track all in-bound leads through the website, post new courses and promotions and easily add new campus locations and facilities.  ARM was responsible for a drastic reduction in the day to day maintenance required of staff to make simple yet effective site wide changes.

  • Professional and slick graphic design in-line with brand requirements
  • Easy to manage and maintain backend combined with a custom form solution which integrated with custom CRM software.
  • Custom geo-targeting built into the site and the ability to segment and refine search results to find campus locations
  • SEO and SEM friendly structure
  • Easy to navigate and mobile / tablet friendly.
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